Sumitomo

Brand Relevance | Digital Design | New Product Launch

For the simultaneous launch of two new sister product series, Sumitomo Drive Technologies needed an innovative approach to present, market and sell their heavy industrial gearboxes in a highly competitive market.

The ‘PT Experience: Cyclo BBB‘ mobile app uses Augmented Reality (AR) technology to enhance customers’ experiences with Sumitomo’s product line. The mobile application features a simple product configuration mode that customizes the user’s AR experience, allowing each customer to visualize their desired Sumitomo product in real 3D space. Additionally, PT Experience showcases the features, benefits and components of Sumitomo’s products through the “Explore” mode of the app; this mode allows the user to interact with the external and internal views of the product to see the different options available, as well as exploded views and animations of the gearing components.

PT Experience and its promotions were picked up by national news outlets, and was also featured on the Times Square digital billboards in New York City. The press coverage about the app provided widespread visibility and promotion across a variety of industries and target markets.